Abril Group orders a new Cerutti gravure press

Abril Group orders a new Cerutti gravure press

Abril Group has announced the intention to increase its production volume with a new 2m-wide Cerutti press.

Abril Group has announced the intention to increase its production volume with a new 2m-wide Cerutti press. This equipment will be the first to be manufactured with the brand-new “Aurora concept”, and represents the result of a long-term study that combines the best experience in gravure for publication. The Cerutti press, number 7 for the Brazilian Group, will be installed in the printing plant of São Paulo at the beginning of 2011.

Abril Group is one of the greatest and most influential communication groups of Latin America. It provides information, culture, education, and entertainment for almost all audience segments and acts in an integrated way in different means of communication. Created in 1950, it employs more than 7 thousand people. The Group is formed by Editora Abril (magazines and websites), Abril Digital (that includes Abril.com and Abril no Celular), DGB (distribution and logistics), MTV Brasil, and Abril Educação (Ática and Scipione Publishing Houses).

In 2009, Editora Abril, leader in 21 of 25 segments in which it acts, published over 300 titles. Its publications have a circulation of 169.9 million copies and 4 million subscriptions. Seven out of the ten most read magazines of the country belong to Abril Group – Veja is the third greatest news weekly magazine of the world and it is the largest out of the United States.

Giancarlo Cerutti, President and Chief Executive Officer of the Cerutti Group, commented: "I am particularly glad to export our workmanship to the service of a prestigious, long-time customer. The sale of this line has proven our ability to develop Aurora, an enhanced product that we strongly believe will improve printers’ competitiveness”.